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This is a word-for-word copy of the response I received from Tim Hortons Headquarters in Oakville, Ontario, following the original letter that I had sent them. Their letter came packaged with $10 in Tim Hortons gift certificates, a shirt, and a hat.

July 4, 2002


Dear Mr. Luke Adams,

Thank you so much for your very enjoyable letter regarding our "Then I Ate The Bowl" advertisement. Unfortunately, the t-shirt in the ad was one of a kind and thus we are unable to supply you with one. As you may have already discovered, we have discontinued this product at our stores. (hopefully you did not shed too many tears when this event took place).

Please accept the enclosed gift certificates, T-shirt and hat in appreciation for your letter and loyalty to Tim Hortons. If you have any further questions or comments please do not hesitate to contact us.

Yours truly
THE TDL GROUP LTD.

(Signature)

Michael Lorenzi
Director, Brand Advertising


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